Do You Promote Your Good Deeds

I just saw a story about some Chinese Millionaire that feed a bunch homeless people a 5 course meal and gave them 300 dollars each today. Now its great that he feed these people and gave them money and help them out but dude just seems like a douchebag for promoting his good deed. He made sure the TV media was there covering the whole thing, he singing and dancing and popping bottles and shit. Just seem like he was there to promo himself rather than really help anyone.



Now that got me questioning. Does promoting your good deeds automatically make you a douchebag.